Attorney pay per click (PPC) involves strategies, techniques, and tactics that help attract more prospective clients to your law firm using the power of paid ads. KaptivAd specializes in AdWords for lawyers and has extensive experience with Bing, Yahoo, Facebook, and Twitter.
We’ve developed a proven system for law firms that increase visibility, lead quality, and ROI. Our approach starts with a comprehensive analysis of your AdWords account. During the analysis, we look at your account structure, wasted spend, and your overall strategy to provide solutions for profitability.
KaptivAd provides PPC services for lawyers and law firms who participate in competitive markets. Our systematic approach ensures that your firm attains high quality leads with the highest intent to convert into a paying client of yours. Our approach is quite different than most agencies you are used to working with. We feel like we are an extension of your firm and work hard to align with your goals and company mission.
Our PPC analysis is our first step to building you a profit rich environment. During our PPC analysis, we take a close look your AdWords metrics, landing pages, competitor research, and conversion tracking. We then dive deep into your pay per click account and find areas of improvement, money wasters, and formulate an action plan to take you to the next level.
Find out exactly where your wasted spend is and learn specific optimization tactics that are specific to law firm marketing.
We will provide you a detailed proposal that includes improvement tips, our process, competitor research, and our pricing. This process gives you a little taste of what working with us is like and our strategy to increase your law firm's visibility and leads
Landing pages are the cornerstone of a great PPC campaign. Our team hand crafts custom landing pages for law firms to increase conversion rates and lower the cost per conversion.
Along with custom landing pages, we also craft compelling copy in order to get searchers to take action on your landing page. By controlling the ad to landing page experience, we’re able to scale your growth and decrease your cost per conversion. Each ad group gets their own landing page that speaks directly to that user. Because of that, people are likely to convert at a higher rate.
We take your campaign and We optimize landing pages, ad groups, keywords, and ads to ensure that we get the highest return. Our team is always combing through your accounts to increase the volume of leads while keeping costs down.
PPC reporting can be confusing and hard to understand. We use cutting-edge analytical platforms that provide you with accurate numbers about how your firm’s campaign is doing.
Every Monday your account manager will send you a report from the prior week and send you our action items for the current week. Our agency is very transparent we like to think we’re an extension of your team.