Berumen Law is a bankruptcy and family law firm that was struggling to find quality leads from a poor Google Ads campaign that was costing them a lot of money in wasted ad spend and opportunities.
Berumen Law started working with KaptivAd to effectively and efficiently bring down costs while increasing their volume of leads. With KaptivAd’s best practice of creating granular Single Keyword Ad Groups and custom landing pages, it was a partnership made in heaven.
Within the first two months of working together, KaptivAd was able to decrease cost per conversions and increase conversion rates by 120%.
Here's How We Did It
- Custom Designed Landing Pages
- Single Keyword Ad Groups
- Continual Ad Copy A/B Testing
- Geo-targeting Granularity
- Call Tracking & Proper Reporting